Video Vs. Images
Both have their place, but the data we have shows us that video is the most highly engaging content online. It allows people to quickly understand who you are, what your business does, and why consumers should care or take interest, in the benefits your products or services offer.
With a love of telling stories, a generally nosey nature, and the ability to visualise the end result, we can help you communicate the story of what you do offline and in a way that is easy to understand and use in an online space.
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Videos provide 40% higher engagement than images. This applies to organic social content, paid social content, as well as time on site data.
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Video assets last a long time, can be reused or repurposed into new content, and provide a concise look at who you are, why you do what you do, and the benefits of your product or services.
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Videos help potential clients or customers to understand your business better and connect to your brand.
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Videos are a beautiful representation of what you do and can be used to market your brand for increased awareness, or as a lovely way to record this stage of your business cycle.
Planning
We discuss your business and marketing objectives, review examples of videos you like, and confirm the general messaging and call to action for your content.
Storyboarding
We develop a story that matches the key message to help you improve your product story and increase your brand awareness.
Filming
We capture the content needed, provide full support for filming so you feel comfortable and confident telling your story.
What You Get:
Christine Wanted
An upbeat video to let her customers know that she is now working from her home workshop.
Christine Needed
A beautifully crafted video to introduce herself and her story. To showcase her unique designs and fabric choices and a bit of a look behind the scenes.
So, Christine Got
Her 90 second video that is as vibrant and upbeat as she is, which really speaks to her personality and character. This is a great way to introduce new customers to all things Christine, and tells her whole sewing journey, from beginning to now. Christine showcases how much she adores the Central Otago region she calls her home, and this shines through in her adventurous spirit. The video takes a deep dive into her business' history and direction, and highlights her creative process to creating her beautiful, sustainable garments.
Editing
This is where the magic happens! Once your first draft is ready we provide this to you to review.
Revisions
This is your opportunity to provide feedback! The more specific the better. People often struggle to watch themselves on film, your video should be something you are proud of so ensuring you are totally happy with the final edit is our priority!
Using Your Content
There are so many tricks and tips for repurposing your video and using it across multiple channels. We make sure you know how to use the content to your advantage and provide raw footage for you to use too!
Sarah Wanted
A short video to teach people what she does, and what packages she has available.
Sarah Needed
A beautifully crafted video to showcase her unique coaching style and offerings, to draw in a larger audience of potential new clients. To show people who Sarah is, what she does, and how her coaching will really benefit you with strong, sustainable, personal growth.
So, Sarah Got
This amazing 90 second video, that really speaks to the calm and clarity of her business. It not only shows her potential clients who Sarah is and what she has to offer, but also gives them the feeling of what it is like to work with Sarah. It takes you on a journey to ask yourself all the hard questions, and teaches you how Sarah's coaching can help unlock your full potential.
